Hi everyone — this is a long update as recently there has been a lot of behind the scenes work including team structure and strategy. You can read the previous update here. We heard the community wanted to know more about our upcoming focuses so here is the latest and what we can look forward to!
Marketing
An in-house marketing employee is undergoing onboarding and in 2 weeks will be full-time, they will be responsible for long term brand building along with help from an expert marketing agency to formulate this strategy. Over the long term they will be building up our brand presence and promotion across all media. This includes Twitter, Instagram, TikTok, email marketing and digital press to begin with. We also have a strategy to enable our platform to be promoted on restrictive platforms such as Facebook but this will be a long-term game.
Email marketing is one channel that we will specifically utilise in regards to communicating with our existing creators and those buyers that opted in with their emails. Creators will be sent informative media packages which they can share with their audience if they so wish to encourage their existing customers to purchase their content on CumRocket. We will also be focusing on specific content packages for creators highlighting their NFTs and perks in branded templates.
To promote our models, we are starting a dedicated Twitter page exclusively showcasing them and their work. This will attract the non-crypto customers who enjoy adult content and serve as a gateway to our platform.
Leading up to Christmas, we are collaborating with a well-known influencer within the crypto sphere with over 1m on TikTok for their very own spicy Christmas themed NFT! Keep an eye out for this exciting exclusive drop!
Furthermore we have a SW outreach team dedicated to onboarding top models for CumRocket, our next focus is on SWs who are popular on Twitch due to their audience more likely to be into the crypto space.
The part-time Community Manager role will be in charge of hosting fun community events regularly. This role is still open so make sure to email your ideas on events you would host and why you are best for this role to hello@cumrocket.io before the 17th of December.
Lastly, the PornHub ad statistics total ~11,000,000 impressions with 1,200 clicks. Although not typically an amazing click rate, one has to remember the nature of the site they are on. All impressions are good impressions even if they don’t click, as the more our brand name is established, the easier it will be to convert customers. We also recently ran an advert through CoinMarketCal’s latest newsletter covering cryptos to watch!
Development
After the success of our V2 NFT marketplace our external developers contract came to an end after a confidential disagreement over the future of CumRocket. We wish them the best and are now beginning the process of transitioning to a new development team who have a greater amount of resources to hand. This means that we can scale the size of the team as and when we require, moving to a new team means that we can be more timely and efficient. This new development firm comprises of 200+ skilled, pre-vetted, full-time professionals. This transition process can take some time so we apologise for any bugs during this interim period. Another new hire includes our new Head of Tech who will be overseeing the security aspects of this external team who comes with a fantastic track record. The next major marketplace features are due to arrive in Q1.
Another exciting update, CumRocket will be moving into a dedicated office situated in the UK which will be primarily dedicated to collaborating on marketing prior to Christmas! Future full-time hires will be based locally in the UK in order to improve communications, plus we can upgrade the office’s capacity as and when required.
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Considering the total addressable market yet to be tapped is enormous, our unique culture combined with the creativity and enthusiasm shown so far on our (MVP) platform, points to an exciting future for the first movers at the intersection of the adult industry and crypto. We are all so early!
Everyone’s continued support is greatly appreciated and the team would like to thank you all — our fantastic creators and their customers to our purely crypto-oriented holders, and certainly not least — our moderators old and new, who’s patience and help has been exemplary.
We wish you all a very Merry Christmas! 🎄
